FASTFORWARD AMSTERDAM 2019

SPEAKER PROFILE

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CONNECT



Lucy Ball

Director of Analytics
Sony Music Ent UK

Lucy is a highly motivated and enthusiastic individual with over 10 years of experience in insight and analytical functions. Her current role at Sony Music as Director of Analytics focuses on leveraging consumer-streaming data to influence strategic decision making within the company.



SESSION


  • Lessons From The ‘Rental Economy’
Lessons From The ‘Rental Economy’
Panel

13:15 – 14:00

Thursday, 14 Feb

The biggest hotel company in the world doesn’t own hotels. The biggest taxi firm doesn’t own any taxes. Meanwhile music consumers are increasingly renting music, and their attention is borrowed, not captured. What can we learn from those making money without owning things?


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