FASTFORWARD AMSTERDAM 2019

Lessons From The ‘Rental Economy’

PANEL

THURSDAY, 14 FEB
13.15 – 14:00
MAIN ROOM
The biggest hotel company in the world doesn’t own hotels. The biggest taxi firm doesn’t own any taxies. Meanwhile music consumers are increasingly renting music, and their attention is borrowed, not captured. What can we learn from those making money without owning things?
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Emily
Scoggins

Marketing
Consultant

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Benn
Moore

Brand and Marketing Lead
Mr Social

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Rafe
Offer

Co-Founder & CEO
Sofar Sounds

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Lucy
Ball

Director of Analytics
Sony Music Ent UK

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Stuart
Dredge

Editor
Music Ally

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