Chris is an entrepreneur, strategist and data expert. He founded FastForward in 2015 and he is founder and CEO of boutique research company, Media Insight Consulting, specialising in Consumer Surveys, and Big Data Analytics, with a focus on the music industry. Clients include Spotify, Sony Music, The O2 and BMG Music.
He previously worked as Global Insight Director at Universal Music Group and at EMI, and Senior Economist at PRS for Music. He has been quoted in The Financial Times, The Economist, Forbes, The New York Times, The Independent as well as BBC Breakfast, Sky News, BBC 4’s Today Programme, BBC 5 Live, BBC World Service and music industry press.
Latin music sparked the global music industry’s attention when Despacito hit number one, but it has been interesting for a lot longer than that. How did Latin become so prominent? Can it stay an important part of popular music, or has it had its moment?
As is now traditional, the final panel takes on the challenging task of wrapping up the event, recapping key themes and opening our expert panel up to no-holds-barred questions from the audience. As is also traditional, there will be a drinking game to help carry us all through the last session of the two days!