A Marketing and Communications professional with over 15 years’ experience in FMCG, sport, music, entertainment, events and brands. Previous experience includes: overseeing all brand development, internal and external communications, Marketing and PR strategies (including strategic planning, implementation and evaluation), budget forecast and management, crisis comms, managing all external creative agencies, artist promo/liaison, media accreditation, working with all broadcast platforms, and all event promotion involving though-the-line MarComms campaigns in the UK and Europe. Plus, a passion for exploring new go-to market initiatives.
Professionally, prior to joining Universal Music’s U-Live team in 2013, Cally headed up Marketing and Communications for all arena events at The O2 (music, theatre and sport), including media for the Olympics and Paralympics held at the venue in 2012. Previous Marketing and PR experience also includes roles with Budweiser, WKD, Surrey County Cricket Club and Harlequins Rugby Club.